Background
Poke City is a local restaurant in Cambridge, Mass. Poke is a Hawaiian dish made using fresh raw fish typically mixed with a sauce and toppings. I was brought in to do the logo and menu design as well as branding.
Sketches
In the initial sketches I quickly did various iterations of the restaurant name (at the time the name was not decided yet) as well as exploring different styles and logo pairings.
Final Design
The final design that was agreed upon by the client and myself was one involving a pineapple for two reasons. One, the restaurant had pineapple salsa as a topping option which was something that none of the other competitors in the area had, I wanted to highlight that to set them apart from the rest. Two, pineapple's are usually associated with being fresh and satisfying, I wanted to convey that idea of freshness to potential customers.
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